Search

Introducing Local Impact – giving businesses the advertising firepower they need to succeed

PUBLISHED: 06:00 23 May 2018 | UPDATED: 10:17 25 May 2018

Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY

Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY

Jamie Brown, head of knowledge and development at Archant, introduces Local Impact.

Archant Local ImpactArchant Local Impact

We talk to hundreds of local business owners every day; we hear their concerns, understand their challenges and share in their successes.

One common conversation is that, in the digital age, advertising is complicated and it can be hard to see any return on investment.

Some concerning research shows that 46% of business owners don’t actually know if their marketing strategies work – and that is a worrying point.

The ad industry has tried to solve this challenge by creating lots of new products.

The small business owner can now buy an ad in the newspaper, on a website, a newsletter and even an app for almost every newspaper that exists… but how does the business owner understand if any of it works?

It’s as if the ad industry has become so inured to the idea of technology, tools and twiddly buttons that we have somewhat forgotten what ‘advertising’ and ‘marketing’ are for.

The fact that businesses want customers, and advertising that delivers measurable effect is a challenge that our industry is now coming to terms with.

Advertising is now at a sort of crossroads and the advertising industry is starting to take its head from the sand and choosing a direction.

Here at Archant we have launched Local Impact, created to deliver the small business owner insight into the digital and traditional advertising market, advice and support to build a marketing strategy and products and services designed to best enable a business to sell its product or service.

We aim to support the business owners with advice, practical help and products that deliver a measurable effect.

As Local Impact grows I will share what we are doing, how it is working and deliver as much practical advice and help as I can in 350 words.

If any of you have questions or topics that you would like discussed do get in touch. My email is always on and I almost always read it...

Contact Archant Local Impact on 03331 365390, hello@archantlocalimpact.co.uk or at www.archantlocalimpact.co.uk

Other news

Yesterday, 15:41

Dereham’s residents have issued a passionate defence of their town after it was heavily criticised in an article written on a website dedicated to the worst places to live in the UK.

Yesterday, 17:39

Dereham Town Council has expressed concerns after a recent spike in arson incidents in the town.

Yesterday, 16:12

Homes and businesses in rural parts of Norfolk are still suffering from a lack of 4G mobile phone coverage, according to latest figures from Ofcom.

Yesterday, 15:36

More than a quarter of children with eating disorders seen by the region’s mental health trust are waiting too long to begin their treatment, with some having to wait months for care.

Most Read

Yesterday, 15:41

Dereham’s residents have issued a passionate defence of their town after it was heavily criticised in an article written on a website dedicated to the worst places to live in the UK.

Read more
United Kingdom
Yesterday, 17:39

Dereham Town Council has expressed concerns after a recent spike in arson incidents in the town.

Read more
Town Council
Yesterday, 16:12

Homes and businesses in rural parts of Norfolk are still suffering from a lack of 4G mobile phone coverage, according to latest figures from Ofcom.

Read more
Norman Lamb
Yesterday, 15:36

More than a quarter of children with eating disorders seen by the region’s mental health trust are waiting too long to begin their treatment, with some having to wait months for care.

Read more
NHS
Yesterday, 15:22

Staff at Breckland Council have taken part in a cycling challenge inspired by Geraint Thomas’ Tour De France win to raise money for a local cancer charity.

Read more
Breckland Council

Most Commented

Yesterday, 15:41

Dereham’s residents have issued a passionate defence of their town after it was heavily criticised in an article written on a website dedicated to the worst places to live in the UK.

Read more
United Kingdom
Yesterday, 17:39

Dereham Town Council has expressed concerns after a recent spike in arson incidents in the town.

Read more
Town Council
Yesterday, 16:12

Homes and businesses in rural parts of Norfolk are still suffering from a lack of 4G mobile phone coverage, according to latest figures from Ofcom.

Read more
Norman Lamb
Yesterday, 15:36

More than a quarter of children with eating disorders seen by the region’s mental health trust are waiting too long to begin their treatment, with some having to wait months for care.

Read more
NHS
Yesterday, 15:22

Staff at Breckland Council have taken part in a cycling challenge inspired by Geraint Thomas’ Tour De France win to raise money for a local cancer charity.

Read more
Breckland Council

Local Weather

Sunny

Sunny

max temp: 18°C

min temp: 12°C

Show Job Lists

Digital Edition

Image
Read the Dereham Times e-edition today
E-edition

Newsletter Sign Up

Dereham Times weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy