Search

Norfolk’s international horse trials ‘could be a major opportunity for businesses’

Businesses are being urged to use two upcoming Norfolk events to tap into the growing power of sport as a networking tool at the upcoming horse trials at Burnham Market and Houghton Hall.

Businesses are being urged to use two upcoming Norfolk events to tap into the growing power of sport as a networking tool at the upcoming horse trials at Burnham Market and Houghton Hall.

Archant

Businesses are being urged to use two upcoming Norfolk events to tap into the growing power of sport as a networking tool.

The Burnham Market International Horse Trials, between April 13 and 15, will be followed by the Houghton International Horse Trials, running from May 25 to 28.

And organisers are reporting growing interest in businesses keen to use the event as a way to promote their brands, entertain clients and get a taste of elite international sport.

Alec Lochore, event director at west Norfolk-based Musketeer Event Management, which is organising the two meetings, said corporate interest in sport as a business tool had grown steadily since the advent of National Lottery funding.

“The success since the Sydney Olympics in 2000, the first after Lottery funding was introduced, has elevated sport and the profile of sportsmen and women across the country,” he said.

“And the opportunity to engage with athletes who are not from football, rugby or cricket is a big appeal. It has built up since we started out in 1999 – people now know Ellie Simmonds, they know Sir Bradley Wiggins, they know William Fox-Pitt.”

Around 10,000 people are expected to attend the Houghton horse trials, with 8,000 at Burnham Market this weekend, with dozens of trade stands also on show – a package Mr Lochore said had an economic impact “well into the hundreds of thousands of pounds”.

At least 19 of the horses that competed at the Rio Olympics last summer have been entered for this weekend’s event, along with many more tipped to be competing at the next games in Tokyo in 2020.

Highlighting the business potential of such events, Mr Lochore pointed to an equivalent event in the Netherlands which doubles as the biggest B2B event in the Benelux countries.

“Internationally, Great Britain is at the forefront of this sport, and Burnham Market and Houghton are both at the forefront of the sport in this country,” said Mr Lochore.

“There are good networking and hospitality opportunities compared to somewhere like Wimbledon or Twickenham.

“There, you have your ticket but you don’t take the dog or the children, but with these events there’s the opportunity to do proper networking in a much more casual environment.”

Other news

Yesterday, 18:08

A woman has been taken to hospital following a crash between two cars on the A1067 at Lenwade.

Yesterday, 17:28

This half term the Norwich Gaming Festival returns to the city so to celebrate we have compiled a list of ten of the best games of all time.

Yesterday, 16:53

An 86-year-old man was left with life-changing injuries after he was trapped in a bath with scalding water pouring in.

Yesterday, 15:39

East Of England Ambulance Trust (EEAST) is reminding the public about simple tips to stay safe during the expected mixed weather due this bank holiday weekend.

Most Read

Yesterday, 18:08

A woman has been taken to hospital following a crash between two cars on the A1067 at Lenwade.

Read more
Norfolk Fire and Rescue Service
Yesterday, 17:28

This half term the Norwich Gaming Festival returns to the city so to celebrate we have compiled a list of ten of the best games of all time.

Read more
Norwich
Yesterday, 16:53

An 86-year-old man was left with life-changing injuries after he was trapped in a bath with scalding water pouring in.

Read more
North Norfolk District Council
Yesterday, 15:39

East Of England Ambulance Trust (EEAST) is reminding the public about simple tips to stay safe during the expected mixed weather due this bank holiday weekend.

Read more
Yesterday, 14:05

The sentencing of a man convicted of pointing a loaded firearm at his ex-girlfriend and her mother when they came to his house to collect some belongings has been adjourned until July.

Read more
Norwich Crown Court

Most Commented

Yesterday, 18:08

A woman has been taken to hospital following a crash between two cars on the A1067 at Lenwade.

Read more
Norfolk Fire and Rescue Service
Yesterday, 17:28

This half term the Norwich Gaming Festival returns to the city so to celebrate we have compiled a list of ten of the best games of all time.

Read more
Norwich
Yesterday, 16:53

An 86-year-old man was left with life-changing injuries after he was trapped in a bath with scalding water pouring in.

Read more
North Norfolk District Council
Yesterday, 15:39

East Of England Ambulance Trust (EEAST) is reminding the public about simple tips to stay safe during the expected mixed weather due this bank holiday weekend.

Read more
Yesterday, 14:05

The sentencing of a man convicted of pointing a loaded firearm at his ex-girlfriend and her mother when they came to his house to collect some belongings has been adjourned until July.

Read more
Norwich Crown Court

Local Weather

Overcast

Overcast

max temp: 19°C

min temp: 13°C

Show Job Lists

Digital Edition

Image
Read the Dereham Times e-edition today
E-edition

Newsletter Sign Up

Dereham Times weekly newsletter
Sign up to receive our regular email newsletter