A craft brewer has turned his passion for hare-themed ales into a children's book.

Brewer David Holliday, co-owner of Moon Gazer Ales in Hindringham, has swapped his brewing skills for a pen to write an illustrated book which brings to life memorable hare characters modelled after his popular beer range.

Moon Gazer Ales is renowned for its beers named after local hares that have a long-standing history in the region.

As the names Jigfoot, Pintail, and Nibbler suggest, each beer draws inspiration from hare names dating centuries back.

Dereham Times: Brewer turns author to launch book about hares Brewer turns author to launch book about hares (Image: Submitted)

This affection for hares is not just limited to their beverages, but runs deeper for Mr Holliday.

He said: “Hares have always had a special place in our hearts at Moon Gazer and it's long been an ambition to try and bring them to life, and to give them all a distinctive character.”

In collaboration with Norfolk illustrator, Rachel Holmes, he's embarked on this venture, creating a book series.

The first, Jigfoot The Hare Who Loves to Dance, was conceptualised during lockdown.

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Ms Holmes was drawn to Mr Holliday’s storytelling and the hares' vivacious personas.

She said: "I started to draw them and they came alive in front of me.

"Jigfoot is a hare who loves to dance. He dances to celebrate all that is around him.

"The book seeks to immerse you in the life of a hare and the beauty of nature."

Dereham Times: Characters from Moon Gazer Ales turned into children's book Characters from Moon Gazer Ales turned into children's book (Image: Submitted)

The book comes complete with fun facts about the hares and a poem at the end.

Despite new to the publishing world, the dynamic duo successfully launched their work with the help of the Self-Publishing Partnership and Brown Dog Books.

The book Jigfoot is available online at moongazertales.co.uk and also via Amazon, Waterstones and at all good local bookstores and retails at £8.99.

The second book based around the hare named 'Pintail' is already under way.