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Search the Public Notice PortalPlans to open a luxury glamping site in the Norfolk countryside have been blocked by officials who said the scheme did not rely enough on sustainable methods of transport.
Officers have rejected the proposal to create the facility in Great Fransham, saying it would be an "unsustainable form of tourism development".
The plans, put forward by James Hill, would have seen four glamping pods installed on land off Beeston Road in the village.
Mr Hill, who runs nearby High Green Farm, had argued that the development would increase footfall for local businesses and increase the length of time tourists spent in the area.
The pods, which would have been rented out on a per-nightly basis and the site operated as a year-round holiday let, were described as offering "a new and exciting accommodation option to the area".
However, some locals had raised concerns, including that it would create traffic problems.
One person said: "The development will generate repeated arrivals and departures, as well as servicing and waste collection traffic, on a high-speed rural road.
"There is no evidence the highway network can safely accommodate these movements."
Breckland Council officials blocked the scheme, ruling that the location in the open countryside meant it would not encourage sustainable modes of transport to and from the site.
It acknowledged the site would support shops and businesses in the wider area through increased patronage, but added this would be limited due to the small scale of the development.
The council also said there was "insufficient information" the scheme would not cause adverse impacts on highway safety or protected habitats.
The council added there was "no justification" provided to demonstrate why the development could not be accommodated on either previously developed land or within a more sustainable settlement.
The plans can be viewed in full on the council's planning portal, using the reference: PL/2026/0098/FMIN.
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