A fishing lake is raising funds to pay tribute to a man who died from a brain haemorrhage.
Aaron Ayers was taking part in a fishing match at East Bilney Lakes near Dereham on March 22 when he fell ill.
Two people attempted to save his life, performing CPR until paramedics arrived.
Mr Ayers was a regular at the fishing spot and took part in several angling matches.
The staff at the lakes described him as "one of the friendliest and nicest guys you could meet".
In his honour, the owner of East Bilney Lakes, Lee Carbor, has announced it will be hosting a trophy match in honour of Mr Ayers on June 20.
"We will be raising money on the day so we can buy a defibrillator that will be on site, and any other monies raised will go to a charity of Aaron’s family's choice," he said.
On the day of the match, a BBQ will also be on offer from 5pm and Mr Carbor is urging people to donate raffle prizes so they can "raise as much money as possible on the day".
"We are expecting high numbers and this is open to anyone who wants to join in and remember Aaron," Mr Carbor added.
Since the tragedy in March, many tributes have flooded in, one being from the Iceni Angling Club, of which Mr Ayers was a committee member.
"He would help anyone who needed it and always stuck his hand up to help, no matter what the weather was like or the fishing," a spokesman from the club said.
"He always had a smile.
"We will miss you so much, my friend."
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