Dereham's air cadets have ditched the normal browns and greens of their camouflage gear to stand out and stand up to cancer.
The group from 1249 squadron turned into Orange Squad for the day to launch the fundraising campaign Stand Up To Cancer in the county and are encouraging others to follow their lead.
Stand Up To Cancer is a joint campaign from Cancer Research UK and Channel 4 which aims to get new pioneering tests and treatments to cancer patients, faster.
This year people are being encouraged to 'Get Orange-ified' by getting sponsored to stand out in the colour orange at school, at work or with friends.
Cdt Kieran Spooner said: 'We've been helping out at Norwich Race for Life for a few years now and we all enjoy doing that and so we wanted to show our support for Stand Up To Cancer as well. It's definitely a different look for us but we're hoping other people will follow our lead.'
Every day 90 people are diagnosed with cancer in the East. By joining the campaign supporters in Norfolk will be uniting with doctors, nurses, scientists and celebrities to generate funds, raise awareness and help speed up progress against the disease.
It aims to accelerate the translation of brilliant scientific discoveries into innovative cancer medicine, tests and treatments to bring forward the day when all cancers are cured.
Flight Lt Tracey Allan, commanding officer, said: 'So many of us know someone who's been affected by cancer, we've had cadets treated for the disease in the past. Cancer doesn't discriminate, that's why we think it's important to show our support for the vital research that really can save lives.'
Danielle Glavin, Cancer Research UK's spokesperson for the East, thanked the cadets for showing their support.
'We think they look fantastic and would love to see other people in the county trying to outdo them,' she said. 'So please wear orange, get sponsored and let's beat cancer.'
Since it was launched in the UK in 2012, Stand Up To Cancer has raised more than £38 million to fund over 40 clinical trials and research projects. Three are ongoing in East Anglia at the moment.
For more details visit www.standuptocancer.org.uk
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here