New events company expands to meet post-lockdown demand

Kay and Tom Willmott, who run Elite Events Norfolk

Kay and Tom Willmott, pictured outside the Elite Events Norfolk shop space at Aldiss Court, in Dereham. - Credit: Supplied by Kay Willmott

A new Norfolk events company is enjoying a post-lockdown boom, and has recently expanded to meet demand. 

Kay Willmott, who runs Elle Belle’s Beauty Salon in Dereham’s Aldiss Court, set up Elite Events Norfolk with her husband Tom during the January lockdown - even though the couple had a newborn baby. 

“He was a very easy baby, I was quite bored, and I thought: I know what I’ll do, I’ll start a business,” said Mrs Willmott, who opened Elite Events in another Aldiss Court shop space. 

Elite Events Norfolk cater to a wide variety of events

Elite Events Norfolk cater to a wide variety of events - Credit: Supplied by Kay Willmott

The company debuted by organising the Neatherd High School 2021 prom. 

“It was really stressful, for a first event,” said Mrs Willmott.

Tables dressed by Elite Events Norfolk

Tables dressed by new Dereham-based business Elite Events Norfolk. - Credit: Supplied by Kay Willmott


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“It was a 200-person event, with so many tables to dress and it was a big room.” 

She said however the event was “exciting” and “a great learning curve”.

Elite Events Norfolk cater to a wide variety of events

Elite Events Norfolk cater to a wide variety of events - Credit: Supplied by Kay Willmott

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Now, the company has expanded to a warehouse to store its equipment, has hired a team member and has growing ambitions. 

Elite Events Norfolk cater to a wide variety of events

Elite Events Norfolk cater to a wide variety of events - Credit: Supplied by Kay Willmott

“I’m talking to people across the country about maybe doing smaller franchises,” said Mrs Willmott, who wants an Elite Events branch in counties across the UK.
 

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