Starbucks has opened a new branch in Dereham today.

The global coffee chain has began welcoming customers to its new cafe in Church Street from 9am on Monday (June 20).

Starbucks' intention to expand to Dereham was revealed by this newspaper back in March, when the company put forward initial planning proposals.

Independent cafes in the town later said they were not worried about competition from a globally-renowned rival.

The American firm has confirmed that 10 jobs are being created as a result of opening a new store.

Its new premises, at 40 Market Place, were previously home to a Shoe Zone and then a charity shop.