The team at Specsavers in Dereham will join stores nationwide to officially sponsor a cancer research charity and raise awareness that routine eye tests can detect signs of brain tumours.
They will hold a fundraising drive on March 29, as part of Brain Tumour Research's Wear a Hat Day, which has raised over £1m since it was launched nine years ago.
Kevin Osborne, store director in Dereham, said: 'Many people are unaware that eye tests are not only critical for your eyes, but your wider health too.
'A routine test allows opticians to detect serious issues that can be both sight and, in some cases, life threatening – including brain tumours.'
The funds that are raised during Wear a Hat Day will be used by the charity to build a network of experts in sustainable brain tumour research in centres across the UK.
Find out more about the day by visiting the Wear a Hat Day website.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here