Parking problems continue outside Dereham One Stop shop and Chinese takeaway
Shoppers who park outside a Dereham convenience store and Chinese takeaway without the landlord's permission will be penalised from this week.
After Norfolk Parking Enforcement (NPE) recently pulled out of a deal with the landowner of One Stop and Sunflower House in Norwich Road, it emerged this week that another firm had moved in.
Parking issues in the area have been reported in the Times in recent weeks.
Andre Smith, regional development manager for Car Park Solutions, said 'bespoke' warning signs would appear outside the businesses from the end of this week. He added that anyone who parked outside them without the landowner's permission would be charged �75, or �120 if the penalty was not paid within seven days.
Until a fortnight ago, Norwich-based NPE had monitored the parking outside the shopping area, owned by Zevy Shainfeld, who runs London-based ZAS Investment.
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Mr Smith said: 'Adequate signage has been made saying: 'This is not a One Stop parking area.' The site will be patrolled on a random basis.
'The situation is between the landowner and contract leaseholders, but until it is resolved we are looking to be there for the foreseeable future. If people feel begrudged about a charge they can appeal it.'
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He added that only people who received authorised parking permits from the landowner could park near the businesses.
The area will be monitored round the clock with CCTV and financial penalties will be posted to motorists.
Mr Smith said there was no official 'grace period' but Car Park Solutions would adhere to the British Parking Association's code of conduct.
NPE was brought in by Mr Shainfeld six months ago, and customers faced a �100 charge if they parked outside either business without his permission.
The charges were brought in amid an ongoing dispute between the landowner and One Stop, according to Jonathan Lecaille, NPE managing director.
He added Mr Shainfeld allegedly demanded extra money from the business so its customers could use the parking spaces outside the shop.
Mr Lecaille said NPE pulled out of the arrangement because of 'ethical reasons' and he felt the deal would be damaging to the parking industry and the Norwich-based company.
The Times has made several attempts to contact Mr Shainfeld, but he has not responded.
-The developments came as it emerged that the company that runs one of Dereham's biggest car parks will be forced to introduce parking charges if Breckland Council does the same at its car parks.
The 288-space car park off Commercial Road is currently free for the first three hours, with drivers facing fines if they are caught staying longer.
However, the Dereham Times has seen a copy of the lease Dencora signed with Breckland Council in 2004 which includes the operation of the car park.
One clause states that: 'If the landlord introduces or varies a charging tariff for short stay car parking in Dereham town centre then the developer shall […] match the landlord's then current tariff.'
Breckland is currently considering whether to introduce charges at its car parks across the district, and will hold a series of public meetings about its financial future next month and October.