Recycling idea rewards Big C

Throughout February QD stores across Norfolk and Waveney including the one at Dereham are urging customers to join them in supporting local cancer charity, Big C.

Throughout February QD stores across Norfolk and Waveney including the one at Dereham are urging customers to join them in supporting local cancer charity, Big C.

By asking shoppers to donate their old mobile phones and empty ink cartridges for recycling, the company hopes to raise vital funds for the charity which will go towards purchasing equipment for local hospitals, funding cancer patient care and furthering research into the disease.

Collection boxes will also be placed at till points to enable people to donate money directly to the charity.

QD marketing manager Alan Hatcher said the group is keen to lend its support, particularly to a cancer charity which benefits the local community.

'QD's customers have always proved exceptionally generous with our in-store charity fundraising. The collection boxes will be prominently placed for customers' convenience while shopping and we look forward to raising a significant amount in aid of the Big C's latest campaign.'

Customers will find Big C recycling and collection boxes at all 12 of QD's outlets across the region.

Sharon Hulbert, PR and corporate fundraising relations manager for Big C, said: '2010 is Big C's 30th birthday year and in this year, despite the recession, we have plans to raise additional income in order that we can further increase the support and care offered to those affected by cancer in Norfolk and Waveney. We are absolutely delighted that QD Stores are working with us in this way and hope that people around the county will respond positively.'