Search

Norfolk’s own Jurassic Park bids for number one tourism spot

PUBLISHED: 08:35 07 March 2018 | UPDATED: 14:25 07 March 2018

Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions. Adam Goymour.
Byline: Sonya Duncan
Copyright: Archant 2018

Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions. Adam Goymour. Byline: Sonya Duncan Copyright: Archant 2018

ARCHANT EASTERN DAILY PRESS (01603) 772434

A family run adventure park of Jurassic proportions is looking to become Norfolk’s number one tourist destination with a multi-million pound revamp.

Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions.
Byline: Sonya Duncan
Copyright: Archant 2018Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions. Byline: Sonya Duncan Copyright: Archant 2018

Roarr! Dinosaur Adventure in Lenwade is going through a huge revamp process, which has included a recent name change, in order to develop and appeal to families of all age ranges.

Park manager Adam Goymour said staff also had aspirations to grow the business outside the county.

He said: “If we’re going to develop and grow we need to attract an older market.

“We started with a major investment and rebranding exercise in 2016 that would allow us to appeal to a broader market.”

Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions.
Byline: Sonya Duncan
Copyright: Archant 2018Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions. Byline: Sonya Duncan Copyright: Archant 2018

He said work so far included an £800,000 upgrade to The Explorers restaurant, the addition of an £800,000 new attraction - Predator High Ropes - and improving infrastructure such as the car park, electricity supply and access road.

Mr Goymour said they had continually invested in the park since buying it in 2006, which had led to an increase in visitor numbers.

The park has seen an increase of around 140,000 visitors per year to more than 300,000 as it has become a year round attraction.

“We’re aiming for 400,000 plus visitors,” he said, adding the investment project would go on for “the next few years”.

Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions.
Byline: Sonya Duncan
Copyright: Archant 2018Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions. Byline: Sonya Duncan Copyright: Archant 2018

Alongside the new developments, the 85 acre park hosts other exciting attractions including animatronic dinosaurs in natural surroundings, Dippy’s splash zone for summer fun and Dinomite, Norfolk’s largest indoor play area for winter fun.

The park recently won the Best Large Visitor Attraction award in the Norfolk and Suffolk Tourism Awards 2018.

Managing director Martin Goymour said they had “other things in the pipeline” but details of the projects would be revealed at a later stage. “We’re a family business and we tend to react and innovate as we go along,” he said. “We want to make Roarr! Dinosaur Adventure the top family adventure park in Norfolk.

“Winning the tourism award is a fantastic boost because it’s for the whole team that works here.

Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions.
Byline: Sonya Duncan
Copyright: Archant 2018Roarr Dinosaur Adventure has had lots of new investment enabling them to build, renovate and create new attractions. Byline: Sonya Duncan Copyright: Archant 2018

“It makes us work even harder to maintain those standards and we have to show our visitors why we won the ward.”

Other news

19:51

Groups campaigning for a People’s Vote on Brexit took to the streets of Norfolk over the weekend joining thousands of others around the country in a day of action.

Drivers are being forced to pay a “stealth tax”, it has been claimed, after it was revealed car owners in Norwich paid £74 on average last year to park their cars.

09:34

Architects and inventors of the future are benefitting from creative projects focussed on science, technology, engineering and mathematics (STEM) subjects.

Yesterday, 15:13

The number of fixed-penalty notices (FPNs) issued to cyclists in Norfolk has fallen dramatically over the past two years, new figures have revealed.

Most Read

19:51

Groups campaigning for a People’s Vote on Brexit took to the streets of Norfolk over the weekend joining thousands of others around the country in a day of action.

Read more
Europe

Drivers are being forced to pay a “stealth tax”, it has been claimed, after it was revealed car owners in Norwich paid £74 on average last year to park their cars.

Read more
Broadland District Council
09:34

Architects and inventors of the future are benefitting from creative projects focussed on science, technology, engineering and mathematics (STEM) subjects.

Read more
Norfolk Community Foundation
Yesterday, 15:13

The number of fixed-penalty notices (FPNs) issued to cyclists in Norfolk has fallen dramatically over the past two years, new figures have revealed.

Read more
Norfolk Police
Yesterday, 14:38

The East Anglian Air Ambulance will benefit from a law firm’s fundraiser that brought in £216.

Read more
Hilary Bushell

Most Commented

19:51

Groups campaigning for a People’s Vote on Brexit took to the streets of Norfolk over the weekend joining thousands of others around the country in a day of action.

Read more
Europe

Drivers are being forced to pay a “stealth tax”, it has been claimed, after it was revealed car owners in Norwich paid £74 on average last year to park their cars.

Read more
Broadland District Council
09:34

Architects and inventors of the future are benefitting from creative projects focussed on science, technology, engineering and mathematics (STEM) subjects.

Read more
Norfolk Community Foundation
Yesterday, 15:13

The number of fixed-penalty notices (FPNs) issued to cyclists in Norfolk has fallen dramatically over the past two years, new figures have revealed.

Read more
Norfolk Police
Yesterday, 14:38

The East Anglian Air Ambulance will benefit from a law firm’s fundraiser that brought in £216.

Read more
Hilary Bushell

Local Weather

Sunshine and Showers

Sunshine and Showers

max temp: 9°C

min temp: 0°C

Hot Jobs

Show Job Lists

Digital Edition

Image
Read the Dereham Times e-edition today
E-edition

Newsletter Sign Up

Dereham Times weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy