Shoe Doctor is our first Shop of the Week

PUBLISHED: 08:57 24 March 2016

Emma Clayton with her son Jude Staples and Carl and Natasha Adcock of Shoe Doctor in Dereham.

Emma Clayton with her son Jude Staples and Carl and Natasha Adcock of Shoe Doctor in Dereham.


It was a simple, kind gesture but it has made one shop in Dereham the talk of the town.

A family business

Shoe Doctor was first opened by Carl Adcock’s father Mark about 14 years ago and concentrated on shoe repairs and key cutting.

Carl took over the business 10 years ago and Natasha has worked alongside him since they have been married.

Just over two years ago the dry cleaning business which shared their premises at 15 Nelson Place closed down and Mr Adcock took on the option of having the whole shop and including dry cleaning as part of his business.

He said they had always tried to put the customer first.

“It is something my dad was keen on,” he said. “I have handed out blank keys before and I don’t charge unless they want something specially made.

“We have three children ourselves and they have always loved playing with them.”

Mrs Adcock said much of their success came from her husband’s hard work.

“If there is work to be done he will work late or come in at 6am,” she said. “He likes to have it all done before we open.

“We work together pretty well, we haven’t fallen out yet!”

When Emma Clayton went to get some keys cut at the Shoe Doctor she casually mentioned to shop owners Carl and Natasha Adcock that her son loved playing with her keys but she had been unable to find any “play” keys for him at a toy shop.

So without hesitating Mr Adcock took a few faulty keys, smoothed the edges and handed them to Miss Clayton on a keyring - with no charge.

She and her son, Jude Staples, who turned one on Tuesday, were so delighted with the small act of generosity that she took to social media to express her thanks, and they have all been blown away by the response.

Dozens of parents commented on to the post on a community Facebook page to request play keys for their children and the Adcocks have been busy getting new sets ready for grateful customers.

Shoe Doctor in Dereham.Shoe Doctor in Dereham.

Others have been quick to praise the couple for their customer service, whether for the key cutting, shoe repairing or dry cleaning sides of the business.

Miss Clayton said: “It was so thoughtful of them. Jude was playing up a bit and they understand, having children themselves, what it is like when you go shopping and you want to keep the peace. I’m so glad they are getting some recognition.”

And we at the Times agree, and feel businesses who go above and beyond for their customers should be recognised.

So, as part of our Dig Deep for Dereham campaign, we are starting a Shop Of The Week series with Shoe Doctor as the first to be featured.

Carl and Natasha Adcock of Shoe Doctor in Dereham.Carl and Natasha Adcock of Shoe Doctor in Dereham.

We are calling on you to nominate a shop, cafe, or small business in Dereham and surrounding area that has gone the extra mile for you, whether providing a quiet corner and a drink for a breastfeeding mum, or giving a helping hand to an elderly customer. We want to hear about it.

If you know of a deserving business email

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