Shoe Doctor is our first Shop of the Week

Shoe Doctor in Dereham. (Image: Archant)

When Emma Clayton went to get some keys cut at the Shoe Doctor she casually mentioned to shop owners Carl and Natasha Adcock that her son loved playing with her keys but she had been unable to find any 'play' keys for him at a toy shop.

So without hesitating Mr Adcock took a few faulty keys, smoothed the edges and handed them to Miss Clayton on a keyring - with no charge.

She and her son, Jude Staples, who turned one on Tuesday, were so delighted with the small act of generosity that she took to social media to express her thanks, and they have all been blown away by the response.

Dozens of parents commented on to the post on a community Facebook page to request play keys for their children and the Adcocks have been busy getting new sets ready for grateful customers.

Carl and Natasha Adcock of Shoe Doctor in Dereham. (Image: Archant)

Others have been quick to praise the couple for their customer service, whether for the key cutting, shoe repairing or dry cleaning sides of the business.

Miss Clayton said: 'It was so thoughtful of them. Jude was playing up a bit and they understand, having children themselves, what it is like when you go shopping and you want to keep the peace. I'm so glad they are getting some recognition.'

And we at the Times agree, and feel businesses who go above and beyond for their customers should be recognised.

So, as part of our Dig Deep for Dereham campaign, we are starting a Shop Of The Week series with Shoe Doctor as the first to be featured.

We are calling on you to nominate a shop, cafe, or small business in Dereham and surrounding area that has gone the extra mile for you, whether providing a quiet corner and a drink for a breastfeeding mum, or giving a helping hand to an elderly customer. We want to hear about it.

If you know of a deserving business email kathryn.cross@archant.co.uk.